Selected Femme: My Summer Favourites

Selected Femme is one of my favourite shops at the moment. I've spent so much money there recently that I felt I had to write a post about them. Their relaxed, Scandi style ticks all the boxes for me; they're reasonably priced and the quality of their clothes are better than most on the highstreet. 

I love this orange/red cut away knitted top at the moment. I don't usually wear a lot of colour but I think this has now become my colour of the season. It felt amazing as soon as I put it on as the fit and quality of the fabric are spot on. I think it looks great with the bright blue of my favourite ASOS jeans. 

I have a few of Selected's T-shirts and they're always made from a premium jersey. I like the simple white and grey/neutral stripes of this one, it's so Scandi. I've worn it loads since I bought it so it was £15 well spent. 

This tan suede bucket bag is one my favourite pieces at the moment. The colour and shape make it look and feel more expensive than it was at £55. It's so useful as its shape makes it casual but it can easily be dressed up for the evening (not that it ever gets too dressy for me these days!).  

There's a preview of their AW17 collection on their Insta which shows a lot more red and neutral pieces so I suspect I'll be continuing to obsess over this brand for some time! 

Fashion History: The Breton Stripe

I wear Breton stripes at least a few times a week, they're my go to and have been a staple in my wardobe for years.

The legacy that was started by Brittany sailors continues today. As a fashion buyer I know only too well how popular and profitable the Breton top continues to be, every clothing brand I've ever worked for has sold these items in large volumes. Whether they're short sleeved, vests, multi coloured or of the traditional long sleeved variety, they're the defining items of many brands.

In my opinion the best are from Petit Bateau, they're the right side of slouchy and have a wide, boat neck. Petit Bateau's are also heavier, the thinner high street versions just can't compete. 

The history of fashion is usually a little unexpected and The Breton is no exception. It began after an official decree (The 1858 Act of France) introduced The Breton top as the uniform of the French Navy in Brittany. Apparently the stripes made seamen easier to spot if they went overboard. I always find it so interesting that something functional can be the beginning of such a ubiquitous fashion item. 

Breton Sailors

Brigitte Bardot

With a reference to it's maritime heritage The Breton is often referred to as a Mariniere and traditionally includes 21 stripes, one for each of Napoleans victories at the time. 

Nautical style was later made fashionable by the upper classes in the 1870's, mainly in France and England. At this time it was pink, green and red. Later, Coco Chanel's 1917 nautical collection brought the classic Breton to the fashion fore, having been inspired by Breton fisherman while at the coast. 

Throughout the 20th century the Breton was synonymous with artists and stylish creative types; Pablo Picasso, Jean Paul Sartre, Brigitte Bardot and the Beatniks of the 50's and 60's springing to mind.

Pablo Picasso

More recently it continues to influence the aesthetic of many designers, Jean Paul Gaultier being the most obvious. Today it's synonymous with classic dressers like Alexa Chung. 

For me, it's longetivity is in it's simplicity, ease and effortless style. It doesn't try to look stylish, which means it invariably does. A classic breton looks right on everyone, regardless of who you are, your age, colour or gender. I can't think of anyone I know that doesn't have one in their wardrobe, from my boyfriend, to my mum or my friends little ones. Even Cub, my Springer Spaniel, has some stripey items that look great on him. 

Fashion Buying: what does a fashion buyer do?

I often get asked how to get into fashion buying and what a fashion buyer actually does (I sometimes get asked both simultaneously which always gives me a little chuckle). I think this interest comes from the perception that being a buyer is glamorous, that it's a life filled with days of attending fashion shows, flicking through rails of clothes and travelling the world. 

Whilst there's definitely an element of the more fabulous side of life (once you get to the higher levels) there's also a bit more to it than that. It's a ridiculously varied and pressured job role that keeps you on your toes at all times. One moment a buyer will be trend spotting at a festival with their designer and the next they'll be signing off their range to board of directors. 

It's a super competitive field and it's definitely not for the faint-hearted but it's a great industry for those that really love fashion and have the right balance of skills.

How to Get a Job as a Fashion Buyer

£22.00

Basically, fashion buyers are retail experts in sales analysis, future trends, customer knowledge, negotiating and planning. They predict what customers want years before they realise they want them. They are responsible for planning ranges that are profitable and commercially viable. They utilise sales data, trend analysis, knowledge of the market and the customer to create products that are competitive. 

In addition to creating the initial objectives for their department, they analyse customers buying patterns, pricing structures and reactions to trends, ensure quality levels and plan ranges that fit into assigned budgets.

They liaise and communicate with each function of a business to ensure productivity and effective ways of working. They are the function that brings the others together to work together in unison,  most notably the design, merchandising and garment technology departments. 

On a day to day basis they keep their knowledge of trends up to date (this is where the shopping and catwalks comes in), review current sales, plan for future ranges, meet suppliers, present their ranges to management, visit stores, manage the critical path of their styles, attend fit sessions and manage their teams. 

Buyers are highly organised, driven people with great communication skills and commercial acumen. They are often (but not always) the pivotal function in a companies product team, they're usually the team with ultimate responsibility for the success of a range. 

Find out more about me and the role on the rest of this site, particularly in the about me section and on the rest of my blog.