My Experience

I’m a senior level fashion consultant, business coach and buyer with over 15 years experience working in the industry, in the UK and internationally. As a fashion buyer I’ve worked with retailers including Topshop, Seasalt Cornwall, Next and New Look.

I’ve travelled all over the world in my role, visiting factories and completing inspirational shopping trips, giving me valuable insight into the industry and future trends.

Nicole was excellent to work with, she is very experienced and provided a wealth of knowledge. Throughout the process of working together Nicole was super professional delivering every project in a friendly, thorough and timely manner. I would very much recommend working with Nicole
— Olive and Frank
Nicole Davidson Fashion brand consultant and Cub.jpg

WHO I work with

I work with both womenswear and multi-product clothing retailers across all platforms, including online and wholesale. I have extensive experience with all sizes of business; from start-ups through to large companies on the high street. 

I work with brands across all specialist areas including maternity, tall, petite and plus size. With all categories - casual wear, denim, sportswear, jersey, swimwear, accessories, leather and more.

I use my skills and experience to add commercial value to businesses, making them more profitable and helping to make beautiful products that are marketed effectively to their customer base. I work with brands to develop their strategy, coach them through the process and how to tell their story effectively.

We met with Nicole to discuss our wholesale platform and strategy.
Our time with her super insightful and beneficial. She listened to our key objectives, and was proactive troubleshooting areas we felt were lacking.

I felt really confident working with Nicole as an expert in her field, and look forward to working with her in future projects
— Wanderlust Life

How I can help your business

I work with new and established brands, offering bespoke services and packages:

  • 1 to 1 coaching

  • Brand Strategy - finding a place in the market that’s unique to you.

  • Trend Forecasting

  • Sourcing Suppliers

  • Range Building - planning a range that will help you stay ahead of the competition

  • Building and growing your wholesale channel

  • Ways to grow your brand through PR, marketing and Social Media

Find out more about my services here →

I also accommodate large scale projects; whether they are one off projects like finding a supplier in a specific region for a specific product, following a range from the development process through to market or a larger project like introducing a buying team into a business for the first time.


Testimonials

Nicole’s Wholesale and Buying guide was essential to me when I started selling my brand’s products wholesale. The guides discuss important topics in a simple, practical and actionable way, such as ways to build relationships with potential wholesale customers, pros and cons about having wholesale agents, industry standard wholesale dates (VERY IMPORTANT) or how to get your prices and margins right. These are just a few topics that I found more relevant to me.

Also, Nicole was always available and glad to answer my questions everytime I DM’ed her on Instagram. If you want to start selling wholesale, these guides are a great start.
Sónia Mota
— Francis Stories
“Nicole’s guides have been a huge help for us and clearly explained and laid out a number of things that have in the past caused confusion for us in terms of wholesale, so it’s great to have all the relevant information down in one place. For any brand looking to get into wholesale, we’d say that the downloadable guides are a no-brainer and a brilliant investment.”
— McIndoe Design
I first came across Nicole’s website when I was searching for help on how to wholesale. I liked the blogs on her website so decided to buy the guide! It was the best thing I did! So helpful and gave me so much information to really help my business out! Subsequently we were so pleased with the guide we hired Nicole for a one hour consultation to help us answer some of the questions we had! She has so much knowledge and is so personable we will definitely be coming back in the future!
— Twinkledust Kids
I worked with Nicole on target customer analysis and range building for my brand. From the outset Nicole was approachable and took time to discuss my thoughts on the direction I wanted to take my company. From there, with her excellent knowledge of the fashion industry, she delivered detailed recommendations above my expectations. She showed a great attention to detail and all projects were delivered on time as agreed. I fully recommend her consultancy I look forward to working with her again.
— Vanilla Hill

Nicole was very easy to work with, professional, and demonstrated great expertise of the fashion industry. She was proactive, suggesting pieces I had missed, and delivered way more than the original brief. She also delivered to schedule. I would certainly work with her again.
— ID Peters